SEO / AEO IMPACT MODEL

SEO/AEO Impact Model

Model the pipeline impact of organic traffic growth, conversion rate improvements, and backlink acquisition. Plug in your own baseline numbers and run scenarios.

YOUR BUSINESS
Getting started Start by filling in your current baseline numbers below — pull these from GA4 (organic sessions, organic CVR), your CRM (funnel conversion rates), and finance (avg deal value). Then move the scenario sliders to model what happens if you grow traffic, improve conversion, or build authority via backlinks.

Your current baseline

These are your starting numbers — the model compounds from here
From GA4: organic search sessions, last 30 days
From GA4: referral channel sessions
Leads created from organic ÷ organic sessions
First-year contract value (ACV)
MODE 01

Steady State

12 mo
5%
B2B SaaS avg: 2%. Top quartile: 5.8%
2.0%
B2B SaaS organic CVR benchmark: 0.5-2.5%
15
Each quality link ≈ 14 referral visits/mo + authority lift
SALES FUNNEL
Stage-by-stage conversion from lead to closed won
90%
40%
70%
25%
EFFECTIVE LEAD → WON
6.3%
TRAFFIC BY M12
—
—
CUMULATIVE CLOSED WON
—
—
INCREMENTAL ARR
—
—
TOTAL DEMOS HELD
—
Sales team capacity needed

Cumulative funnel

Total flow over 12 months

Each stage shows cumulative volume and its conversion rate from the previous step

Traffic trajectory

Organic + referral (stacked) vs do-nothing baseline

Pipeline impact

Monthly Closed Won revenue vs baseline

METHODOLOGY & BENCHMARKS
Baseline
All baseline values are user-supplied via the inputs at the top. The do-nothing baseline scenario assumes 1% MoM industry drift in organic traffic if no AEO/SEO investment is made.
Backlink impact
Each quality backlink generates ~14 referral visits in month 1, decaying to ~6 by month 6. Each 10 backlinks adds 0.4% to organic MoM growth via authority compounding (Ahrefs/Campfire Labs 2024).
Funnel logic
Six stages: Traffic → Leads → MQLs → Demos Booked → Demos Held → Closed Won. Each stage is independently configurable. Effective Lead-to-Won = product of all four funnel rates.
Benchmarks
B2B SaaS avg organic growth: 2% MoM. Top quartile: 5.8% MoM (Campfire Labs, 500-company study). Organic CVR: 0.5-2.5%. Pages ranking #1 have 3.8× more backlinks (Powered by Search, 2026).